E-R122-ST, 4.8

ETHER was postulated substance that carries light in the universe. Ether Photoelectric Ltd has been committed to R&D, manufacturing and exporting state-of-the-art LED Automotive / Vehicle Lamps & lighting solutions since 2005. Ether’S production line covers automotive headlights, work lights, signal lights, warning lights, and light bars, etc.

ETHER R&D - APQP
Numerous successful ODM/OEM projects (including R&D, design and production) were achieved by ETHER for world famous brands from EU, US, Japan, and Australia on long term strategic partnership. 
APQP (Advanced Product Quality Planning) has been imported during R&D of each product. Thanks to Powerful R&D team of engineers respectively specialized in Electronics, Optics, Mechanics, production process, etc.

ETHER Approvals & Standards
All of ETHER’s products have been designed and manufactured according to the highest standards of automotive lighting industry, such as DOT, SAE, ECE, CCC, R10, CISPR 25 etc, d on the ISO 9001:2008. ETHER’s 7” Headlight was the first to be DOT approved from Chinese mainland. 
DFMEA (Design Failure Mode and Effects Analysis) and PFMEA (Process Failure Mode and Effects Analysis) have been carried out during the R&D and production stages.So that both tailored design and mass production are satisfied for ETHER’s strategic partners, distributors, agents, as well as OE vehicle manufacturers worldwide.

ETHER Service & Support
Premium services and life-long support are provided in addition to contracted warranty, in terms of upgrading, new tooling, ODM support, etc. 
Ether products & services have been well accepted by customers from over 50 countries and regions, such as UK, Japan, FRANCE, GERMANY, AUSTRALIA, USA, etc.

Market Strategy
The core of ETHER’s market strategy is about Contract Spirit and Sharing, from which ETHER’s high quality products, technologies and innovation are derived 
For many ODM & OEM cases, many specific product models only sold via specific channels of specific partners, distributors, agents. This is simply what we mean by Contract Spirit. 
By sharing, ETHER’s market achievements have been regularly shared with our partners, customers and employees. ETHER tends to provide butler-like services to our customers. ETHER is the ODM factory that you can trust from Chinese mainland.